Many concerts in one area can stretch thin a musician's fanbase.
He also has concerts planned only in Germany. The Sultan's weakness includes the low number of followers on other social media platforms such as Twitter and Facebook. His music can also be accessed on Spotify and Soundcloud. His presence in numerous online platforms is also strength. The Sultan's unique and versatile style sets him apart from his competitors. Massari is currently signed to CP records with his latest project released in 2018, entitled 'Tune In.'.He separated from Universal in 2011 and re-signed with his first label CP Records.In 2009, he signed to Universal, releasing his second full-length album entitled Forever Massari.When starting, Massari signed to Capital Profit (CP) records in 2005 but separated from the label in 2007 after the success of his first album.His most recent music is mostly marketed on this platform. Massari has a Facebook following of over 3.5 million and has received almost 3 million likes.On both platforms, clips and links to his music can be found. He has 127,800, and 712,000 followers on Twitter and Instagram respectively.With 577,000 subscribers on Y ouTube, this platform is used to market his music.Massari is currently inactive on Twitter, with his last post being 2018. Social media platforms including Twitter, Instagram, and Facebook are also used to market Massari’s music.Massari’s music can be found on YouTube, Spotify, Apple Music, Anghami, Deezer, the iTunes Store, and Soundcloud.His website not only features his music and videos, but also points interested persons to where they can listen and purchase his work.Massari's website promotes his work and give persons a behind the scenes view of his projects.' This album contained prominent artists including Shaggy, Tory Lanez, Afrojack, Beenie Man, and Mohammed Assaf. As a pre-release of his third album, Massari released two singles, 'So Long' and 'Done D A D A.Another single released in 2013, 'Shisha ,' featuring rapper French Montana, also went gold in Canada.In the same year, he released another single entitled 'Brand New Day.' This went gold in Canada in 2013. This was an attempt to target the Middle East demographic more.